Digital Marketing - Essential Element of a Successful Organization

In a business world that is so vigorous and dynamic, companies are always coming up with solutions and innovative ideas to make sure they stay ahead in this competitive race. Some of those solutions are, of course, marketing & advertising and they play a crucial role in the survival of the company. Marketing has many subcategories and out of those subcategories, there is one that is becoming increasingly popular lately – Digital Marketing.

Digital Marketing is the art of using digital technologies to promote a brand, raise awareness or to increase sales to either businesses or customers alike. Activities include Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, E-Commerce Marketing, Social Media Marketing, E-mail direct marketing, Display Advertising, E-Books, Games and many other digital medias. There are other digital marketing channels that does not include internet for the end users such as SMS, MMS, Callback or on-hold mobile ring tones. Among the digital marketing channels, there are a few favorite channels for businesses or customers which are affiliate marketing, display advertising, e-mail marketing, search engine marketing, social media and social media marketing. Some of those channels can be used for other purposes like communication, rather than just digital marketing.

Among all the social media channels in the world, Facebook, Twitter, LinkedIn, Instagram, Google Plus, Youtube and Pinterest has gotten the most interest out of billions of users. A large portion of the users in Myanmar are familiar with Facebook for now but Instagram is starting to catch up. They have started to realize that social medias are really strong and cheap tools to get your brand across. Online shops are everywhere and the products range from clothing to makeup and even home-cooked food!

Businesses can create Facebook Pages on . When creating a Facebook Page, the business should decide which type of Facebook Book page to portray that suits their type of business. For example, if the business is a product company and chose Entertainment Page, the page will only be recommended to Facebook users that has most interest in Entertainment Pages. In other words, know who you want to market to.

Facebook Page is not just a social media platform. It is also the image of the company online. It is crucial that all the relevant information to contact the business is there. When designing cover photos and profile photos, it is best that it is designed in a way that promotes your product visually. After all, the first thing a user sees when visiting a page is the profile photo and the cover photo.

In this digital age, using digital channels are the fastest way to penetrate a market – a big market covered with just a few minutes! The core strengths of digital channels is that businesses get the chance to promote their product in a very short amount of time, analyze the customers’ feedbacks (both good and bad), evaluate their competitors and build customer relationships easily.

It is for the above reasons why digital marketing plays a huge role for the success of a company and that every company should have one.

Reference: Wikipedia, SAS